Are you trying to grow your sales in your region or across Scotland?

Are you aiming to showcase your products at one of the upcoming regional trade events?

Want to ensure you make the most of that opportunity?

These two FREE workshops could be for you!

Connect Local, the Scottish Government’s Local Food and Drink Marketing Advisory Service, is delighted to offer two distinct workshops designed to help food producers build their business for profitable growth. The workshops, which are being run in partnership with councils across Scotland, will take you through what you need to know to market your business and product effectively.  Ensuring your business basics are right will enable you to pitch successfully to potential new customers.

The workshops culminate in an opportunity to present your company and products to local and regional buyers at any of the Showcasing Scotland regional events organised by Scotland Food & Drink.  The next regional event will take place in Inverness on 17th September 2018.

In-person attendance is strongly recommended to gain maximum benefit for these workshops, however, both will be available to attend remotely through video conferencing facilities. Access to a computer with internet is required for this option (no webcam required).


Upscaling & Upskilling Selling for Success
Inverness Inverness
Monday 27th August 2018

10am – 3pm

Tuesday 28th August 2018

10am – 3pm

Topics covered include:

  • knowing your market
  • branding and product development distribution
  • meeting and managing expectations
Topics covered include:

  • pitching
  • buyer expectations
  • visual merchandising
  • exhibition practice and negotiation