Tuesday 25 February 2020
10.00hrs – 15.30hrs
Highlands & Islands, An Lochran
Participants will hear from experts on ‘sense of place’, destination branding and food tourism trends, as well as Scottish food producers and tourism and hospitality businesses; and enjoy the opportunity to work together in groups, share insights and network in a relaxed environment. Support will be provided to participants to enable them to identify how they can implement what they have learned for their own business.
This successful workshop has previously been delivered in Edinburgh and Aberdeen, and has enabled food and drink businesses to capitalise on the food and drink tourism opportunity. Food and drink has always been inextricably linked to Scotland’s natural environments including rural landscapes and coastal areas but is also increasingly linked to our vibrant cities and towns; and making connections to these can help visitors to develop a strong sense of place.
Scotland’s first-ever national food tourism action plan launched in August 2018, highlights that visitors spend around £995 million on eating and drinking when they’re on holiday in Scotland. Food tourism therefore offers significant opportunities for food and drink and food tourism businesses to develop products and experiences.
Who should attend?
- Food and drink businesses which are looking to develop business and collaboration in the tourism and hospitality sector.
- Tourism and hospitality businesses including visitor attractions and venues, transport and tour operators, retail, bars and restaurants, brewers and distillers, and accommodation providers looking to develop their business through food and drink experiences.
- Individuals within tourism and hospitality businesses responsible for creating new visitor products and experiences.
What to expect:
- Understand the opportunities around local food and drink and sense of place and how to capitalise on these
- Get ideas to tell food and drink stories at different stages of the customer journey
- Find out more about food and drink tourism trends and get ideas for how to tap into them Hear from other tourism businesses as to how they tell food and drink stories and encourage visitors to engage and share
- Identify opportunities for collaboration, cross-selling and developing ideas for food and drink experiences.
Lunch and refreshments will be provided. Please advise of any dietary requirements at the time of booking. Follow the #scotfoodtourism hashtag for updates on the event and to share your own Scottish food tourism experiences and insights.