Connect Local: Selling for Success

Connect Local, the Scottish Government’s local food and drink marketing advisory service, is delighted to offer business a free practical and interactive workshop designed to help food and drink build sales, marketing techniques and pitching skills for success.

Venue: RMS, Centenary House, 69 Wellington St, Glasgow G2 6HG
Date & Time: Wednesday 19 February, 10am – 3:30pm
Cost: Free
Registration: CLICK HERE

This workshop is designed for food and drink businesses of all sizes and will be of particular interest to those suppliers looking to grow their sales in local and regional markets. Those attending Showcasing Scotland Regional would benefit from attending to ensure they are event ready.

Showcasing Scotland Regional events help boost local and regional sourcing using Scotland Food & Drink’s hugely successful Showcasing Scotland business matchmaking model. The regional events bring together regional buyers, producers and suppliers to meet, build relationships and secure future business. There are two Showcasing Scotland Regional events currently planned for 2020 –Showcasing Scotland North East at Thainstone Mart on 4 February and Showcasing Scotland West at SEC Glasgow on 5 March.

The workshop will help participants understand how to build meaningful and beneficial relationships with buyers. They will learn tips and techniques on how to show their brand at its best using storytelling and key selling points.

The session will also give participants the opportunity to work on their visual merchandising, ensuring that their stand is set up for success every time as well as the latest industry insights on developing a social media strategy that will keep the deal warm until it’s closed.

What you will learn

  • Brand building and storytelling
  • Perfecting your pitch – pitching to different customer types with confidence
  • Visual merchandising – setting an exhibitor stand for greatest effect
  • Using social media to warm up and close the deal

Who should attend?

  • Food and drink businesses of all sizes interested in perfecting their selling skills at events and in face to face situations

Lunch and refreshments will be provided. Please advise of any dietary requirements at the time of booking.


If you have any enquiries, please contact us at To find out more about Showcasing Scotland Regional events click here.

Note that the closing date for bookings is 5pm on Friday 14 February 2020.